Indonesian Local Food Brands – Indonesia has many popular food brands, both domestically and internationally. Some of them are even often mistaken for being from abroad, even though they are local products.
Here are 3 Indonesian food brands that are often mistaken for being from abroad:
- J.Co
J.Co is an Indonesian bakery chain that sells donuts, coffee, and other beverages. The bakery was first established in Jakarta in May 2006, and now has over 300 outlets in Indonesia, Malaysia, Singapore, the Philippines, Hong Kong, and Saudi Arabia.
J.Co is known for its unique donuts and a variety of toppings. Some of the popular toppings include Caviar Chocolate, Glazzy, Chocolate Rainbow, Green Tea, and Tiramisu. J.Co donuts also have a soft texture and a delicious taste, so it is no wonder that the brand is so popular among Indonesian and international audiences.
- Silverqueen
Silverqueen is a popular Indonesian chocolate brand that has been around since 1956. The chocolate is produced by PT Perusahaan Industri Ceres, which is located in Garut, West Java.
Silverqueen is known for its unique taste, which is a combination of sweet and bitter chocolate. The chocolate also has a variety of flavors, such as milk chocolate, dark chocolate, and white chocolate. Silverqueen has been exported to various countries around the world, including the United States, Australia, and Europe.
- Hokben
Hokben is an Indonesian fast food chain that sells Japanese-style food. The restaurant was first established in Jakarta in May 1985, and now has over 350 outlets in Indonesia.
Hokben offers a variety of Japanese-style food menus, such as nasi bento, ramen, and salad. These menus are packaged in a practical and hygienic way, making them a good choice for quick meals.
Originally, Hokben did use the name “Hoka Hoka Bento” which sounded like a Japanese brand. However, in October 2013, the name was changed to “Hokben” to further emphasize that the brand is a local product.
Factors That Contribute Indonesian Local Food Brands
There are several factors that may cause the 3 Indonesian food brands above to be often mistaken for being from abroad. These factors include:
- Foreign-sounding brand names
The names of these brands do sound foreign, so it is no wonder that many people think that the brands come from abroad. For example, the name “J.Co” sounds like an American brand, while the name “Silverqueen” sounds like a European brand.
- High product quality
The products from the 3 brands have high quality, so it is no wonder that they can compete with products from abroad. For example, J.Co donuts have a soft texture and a delicious taste, while Silverqueen chocolate has a unique taste.
- Intense marketing
The 3 brands have conducted intense marketing in Indonesia and abroad. This certainly contributes to their popularity. For example, J.Co often holds various promotions and events, while Hokben has various outlets located in various strategic locations.
The 3 Indonesian food brands above are a real example that local products can compete with foreign products. With high product quality and intense marketing, local products can penetrate the global market and become a source of pride for the Indonesian nation.
